Showing posts with label Business of Classical Music. Show all posts
Showing posts with label Business of Classical Music. Show all posts

Sunday, November 9, 2008

Guest Essay by Christopher Chaffee: The Origins of the Dayton Philharmonic Orchestra

My good friend and colleague Dr. Christopher Chaffee recently submitted the following essay to me, which details the socio-economic climate for the musical arts in Dayton in 1933. 1933 was the year of the very first concert performed by the Dayton Philharmonic Orchestra. Dr. Chaffee's essay appeared in the program for the DPO's 75th anniversary concert, presented last spring at the Dayton Art Institute. Today we find ourselves caught up in the most severe economic turbulence since the Great Depression of the 1930s. Yet even back in those times, new ideas and fresh starts for musical ensembles came out of the chaos. Perhaps this can give us some hope that music institutions will, with vital help from supportive communities, perservere through this current crisis.

The Origins of the Dayton Philharmonic Orchestra

We are here tonight to celebrate and recreate a remarkable achievement. After they finished their first concert in 1933, Paul Katz and his musician friends probably had no idea what would take place over the next seventy-five years. Katz did have a vision of a permanent orchestra for Dayton, and within the next ten years, this dream became a flourishing reality. Look where we are today! This is the joyful culmination but we need to go to the beginning and consider two fundamental questions- why an orchestra, and why here in Dayton?

At the turn of the 20th century, there were less than twenty orchestras in the United States. By 1940 there were more than three hundred. A complex web of social factors contributed to this explosive growth, but here are three that are most relevant to the founding of the DPO:

• Millions of European immigrants arrived in the United States, often settling in cities like Dayton. Unlike their home countries, there were no royal courts or opera houses to sponsor ensembles, so in typical American fashion, orchestras driven by entrepreneurial spirit emerged to meet the strong desire for great symphonic music many of these immigrants shared.

• With the advent of the radio and phonograph, Americans moved away from the idea of active music making in the home to passive consumption of music. This coincides with the rise of greater spending power for the middle and lower classes, especially in the 1920s. More families considered purchasing concert tickets a normal form of entertainment instead of something for special occasions only, leading to a burgeoning interest in live music.

• As cities of all sizes matured from fledgling to established, a sense of civic pride and local identity emerged, often of a competitive nature. Communities considered cultural institutions essential centerpieces of this identity, and civic leaders and local corporations worked together to foster a sense of pride by sponsoring them.

If this fertile social context was not in place, one could argue that Paul Katz’s experiment would have failed. The Great Depression was a barrier, but not as much as we might think today. Even at the height of the Depression, music was an essential part of everyday life. Cash-strapped families often sold all their other possessions but kept their radios during this difficult period. Prior to the 1930s, Dayton heard plenty of symphonic music performed by touring or regional ensembles. It was Paul Katz’s singular vision coupled with the enthusiastic support of the community that created a homegrown orchestra comprised of local musicians.

As the Dayton Philharmonic continues to grow and change with the times, this community support is essential. Paul Katz’s 1 June 1933 concert was a daring idea that set seventy-five years of great music and local pride in motion. Let us make sure that the next seventy-five years are just as amazing.

-Christopher Chaffee, Assistant Professor of Music, Wright State University

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Thursday, October 9, 2008

Freelancing in the “New” Economy (Part 1)

Remember that little catchphrase from the late 90's, when internet stocks were soaring and there was no end to rising profits? I think that today we are in for a new "new economy" that reverses the simplistic overconfidence of the previous era. Let's face it: times are going to be tough for everyone (except, perhaps, for the golden parachute boys of Wall Street).

But I'm really not writing this to pour more grim news down throats or complain vociferously. It's time, I feel, to regroup and retool freelance careers. For musicians who do not have full salaried work, now is the time to plan ahead for a recession and its probable impact on our field. While there is some cheerleading about how great things are in the classical music world, I prefer to take a more cautious approach. I believe that the immediate future will most likely bring a serious dollar-diet to many arts organizations, especially those that are dependent on yearly corporate donations. I don't think the sky is falling, though – crystal balls about finances for the arts have usually been quite wrong on the worst-case scenario coming to fruition.

However, for many of us who have freelance careers a good deal of performance work could dry up. (I include myself even though I hold a few part-time positions that provide steady income.) It is likely that in some places orchestra seasons could shrink, people may need to stay at home more, and the regular side gigs many of us enjoy could simply vanish. What do we do in the meantime, wait out the storm and just hope for the best?

Remember the Pasteur quote, "Chance favors the prepared mind." Here are some of my ideas for securing work and income in the near future, some of which are applicable to all musicians while others are strictly keyboardist-oriented. Good luck out there!

1) Don't be lazy.

Let me start with a brazen (and politically incorrect) statement: far too many musicians are lazy and less productive than they could be. Those of us in the field know this to be true – we've seen it in colleagues and students. None of the plans below are an easy out – they all take some legwork and determination. Let us all be aware of this tendency (I include myself) and combat it by hitting the bricks to make things happen.

2) Teach private students if you do not do so already.

I know that most of us do this no-brainer already, but many musicians do not teach. Some claim to not have the temperament, but that is something a pro-active person can change. Teaching an instrument to young people is one of the most rewarding activities we can do. It is win-win – you get paid for your time, you get to share your expertise, and you are providing all kinds of benefits to the people who will be in charge of things thirty or forty years from now.

There are many ways to get started. If you are uncomfortable due to lack of experience, look into a pedagogy course at your local university or college music department. You can start a studio at local community music schools relatively easy and with very little start-up cost. Most of these places are small businesses themselves and carry a good reputation with the community if they have been around for many years. Go to the established places and inquire about starting a studio. You might only get a student or two at first, but then you can build from there. If you are lucky enough to catch an opening when a teacher moves, you could inherit an entire studio. This is what happened to me when I started teaching in northern Kentucky in 2002. I have had 15-20 students at all times since then. It can be very secure once you get established.

You can also try preparatory departments in your local university (though in many cases these teaching positions are only available to those on the inside: graduate students, alumni, etc.) Another option is to open up a studio in your home or apartment. This option is really attractive since you can advertise in so many inexpensive ways now via the web. Another bonus to teaching home lessons is that YOU keep all the income, rather than paying a portion of your earnings to a community music school. It also reduces travel costs: I don't hit the gas pedal when I go from my desk to the piano in the living room for my in-home lessons.

Finally, you may be skeptical about this when money is tight for families. But parents will still spend money on their children's education and music lessons will always be popular. It's really a recession-proof job!

3) Accompany students at a university music department.

This one is for pianists. Do you happen to know the core repertoire for a given instrument? Did you learn a lot of lieder in your bachelor degree days? Put it to good use by sending out feelers to local teachers. Here's an example: if you know a lot of trumpet repertoire, give the local trumpet professor a call (or send an email) and let her know that you are available for lessons, recitals, juries, etc. In most situations these people will be delighted to know someone they can call. Even if they already have a list, you will get a call when the first-call folks are too busy.

The downside of this is that a lot of students do not have much money. But you can still earn something significant if you can respond to advantageous situations. A few years ago, I made a killing playing TWO pieces for a lot of flutists. I knew about a national competition that was coming up, looked at the repertoire required, and offered my services to record those two pieces with students looking to send in an application. The best part was that I did not need to learn twenty different pieces, but made the kind of money that looked like I should have!

There are MANY situations out there that are advantageous for good collaborators. This one is also very recession-proof: students will still need to graduate, so they will need to do their required recitals, juries, competitions, etc. If you're really good at what you do and you impress the professors, you might also get asked to work with them in the future.

4) Hone a skill set outside of the music field for part-time work.

Since the early summer I have been back working a part-time office job for extra income, balancing spreadsheets and doing other clerical duties. If you know how to do spreadsheets (Microsoft Excel, for example) and are good with numbers you have a potentially valuable skill. It doesn't have to be office work – you could drive a delivery van, become a handyman in your neighborhood, babysit, etc. Part-time work can be scarce, but if you find something decent it can save you from debt when you hit a no-gig dry patch for a couple of months.

I am always amazed at how some musicians often look down on doing work outside of their field for extra income. I can speak from experience: doing some outside work can actually be mentally healthy, and I've always found that it gives me a little more confidence when I know that I can actually produce something other than pretty sounds at the piano. Another benefit is that a lot of part-time work is left at the work site – you don't necessarily have to take it home with you. Music is usually the opposite: we almost always take our work home with us in the form of practicing or other kinds of preparation.

PART TWO will provide more at a later date – please check back for the next installment!

UPDATE: Link to PART TWO.

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Saturday, September 20, 2008

Blogging - A Long-Term Payoff?

An interesting thing has been happening lately - I am getting new students from my community as a result of this blog! Finally, after about a year and half of online existence, the site is paying me back in new student income. Since the middle of summer I now have three new regular students, all of whom found me via the internet. I am also finding that more people are inquiring about lessons (many through my profile at GetLessonsNow.com.)

I suppose I am writing this to help encourage others to start or continue to blog if it means to be an investment in your business. Now I realize that many folks blog for all sorts of reasons, not the least of which is just the pleasure of writing about favorite topics. My main purpose at first was to establish an online presence and then just see what might happen. But after I started, it dawned on me that it might be helpful in actually building my own studio.

To be truthful, I was a little disappointed after the first year (I started the blog in the winter of 2007) - not one new student followed through! But it seems that now a longer-term payoff is beginning, even though I am not blogging as regularly as I have in the past.

It is easy sometimes to forget that a blog is also a larger body of work - not just an engine that always needs to produce something "new". It's clear to me that the more important element is the larger base of content that a blog can provide. That's what my new students (or parents) told me - they were able to get a better sense of what kind of teacher (and person) I might be from fishing around on the site.

So even if you're fretting about not having the time or energy to blog consistently, keep in mind that people will still look at the material you have posted in the past. There seems to be a slightly irrational reasoning in the blogosphere that you must absolutely post every day or else risk losing readership. This isn't necessarily true. For me, what's interesting is that I am getting increased business during a time when I've been actually posting LESS. This might just be a coincidence, but it definitely has made me question the "need" to post something new every other day in order to gain more business.

Could this be an excuse for laziness? Perhaps. But it is nice to know that the blog can keep working for you even if you're not nursing it every day. Go ahead and start that site you've always wanted to have - it may take some time for the investment to return something, but that's not a bad thing!

I'd certainly be interested in readers' thoughts on this. Please feel free to share your own experiences with blogging and business.

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Friday, June 13, 2008

Summer Arrives

Whew! I just finished submitting my final grades for the chamber music course I taught this past year at UC-CCM. So...now it looks like I can commit to a little more content for this blog over the coming months, outside of vacation time of course!

For starters, let me mention (and link to) a couple of recent topics/events that are important to me in the music blogosphere:

In the good news category, Jason Heath has published his book on the ups and downs of the freelance gigging classical artist, "Road Warrior Without An Expense Account." Anyone interested in what it means to be a non-"superstar" classical artist today should take a look at it - Jason has real industry experience and insight that delves beneath the surface of the issues. Read about the book in Jason's announcement post. The book is available for download or in print form here.

In the aesthetically intriguing category, check out Greg Sandow's ruminations on art vs. commerce, and how the lines are continually blurring as we progress in the 21st century. This topic is always as confusing as it is liberating, but Greg presents some interesting examples throughout his excellent essay. He begins by mentioning an anecdote about Sting's viability as a real "artist", whose recent Police tour has certainly convinced me yet again that artistry emanates well beyond the seams of our often narrow categories.

Now the bad news: I would be remiss if I did not at least acknowledge the awful situation regarding the Columbus Symphony, which has ceased operations for the time being due to serious financial problems. As a fellow orchestra member in the state of Ohio, my heart goes out to the musicians who are suffering through this predicament. I can't pretend to possess insider information or thorough knowledge on this (things have just been too busy lately), but interested readers can look to informed commentary on the situation by Janelle Gelfand and Drew McManus. (The previous links will bring you to a category page that offers a list of each author's posts/articles on the Columbus Symphony, many of which have further links to other commentators and articles.)

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